Television Market No Longer Richer Than the Oil Market
If we contrive our minds back to earl year 2000, you will remember that Television was all the craze. I mean you would have literally of had to have millions of pounds worth of budget if you wanted to advertise on the television. Nowadays we see even the smallest of companies publicizing all over the Television screens.
The increase in TV channels and the rise in the internet has seen mainstream TV hit rock bottom. People are now rather spending their money on online advertising which is actually a lot more targeted and converts a huge amount better. People are spending their budgets on things such as SEO, PPC and social media brand exposure.
Recent announcements though have indicated that the Oil market is in all likelihood now three times wealthier than the Television advertising sector, which is in reality quite outlandish everything being considered as they both used to be level as one.
The government has recently stated though that TV programs will now be allowed product placement on our screens, personally I think if that is taken to another level then it may well ruin TV as we know it in this day and age no one wants to see forced advertisements everywhere. I mean could you literally imagine if there were pop ups all over the place while youre trying to watch a program, it would actually be ever so bothersome.
I actually believe that if the TV channels want to have any chance of surviving then they should try to initiate a deal with internet providers. As an example when a program goes on a commercial break, people will be granted the choice to visit a site that has paid for advertising. This way the advertiser will get a lot more brand exposure, traffic and ultimately revenue.
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